The company Swarovski was founded by Daniel Swarovski in Wattens (Tyrol) in 1895 and is now the world’s leading producer of precision-cut crystal. It has remained under family control and is now run by the fourth and fifth generation of Daniel Swarovski’s the descendants. His vision into crystals and their properties and aim to use this knowledge as inspiration, brought him success.
The home of crystals, the Swarovski Crystal Worlds opened in Wattens in 1995 and since then, numerous people visit the shop to admire the wonderful world of crystals. The artist André Heller, who created the magical chambers of Wonder pursed the idea of combining crystals and art into a mutually dependent work. You can see pieces by famous artists such as Brian Eno, Keith Harin, Salvador Dali, Niki de Saint Phalle, John Brekke, Susanne Schmoegne and Jim Whiting there and enjoy their differing works of art, including paintings, sculptures and installations.
It is not just Crystal World that attracts visitors; there is also a variety of events that take place throughout the year. You can also take part in a workshop. Participants will learn all about design and trends in the jewelry making. People can also produce small pieces of jewelry themselves, using the SWAROVSKI ELEMENTS. After a walk in the colorful park around the characteristic Head of the Giant, you can finish your day with a delicious meal in Café – Terra.
If you want to know more about Crystal World, just take a look at their website: //kristallwelten.swarovski.com/Content.Node/Startseite.en.html
Also have a look at this short video
Here you have some information about the differents chambers of wonder:
The Entrance hall – a wonder of art
Upon arrival inside the Giant, visitors are greeted by a magical Yves-Klein blue. Works of immortal artists like Salvador Dalí, Niki de Saint Phalle, and Andy Warhol surround the display’s centerpiece, the Centenar – with over 310,000 carats the largest cut crystal in the world. Next to it sparkles the smallest crystal with a diameter of 0.7 millimeters and above it the majestic “Mediterraneo” chandelier by Gaetano Pesce, a design inspired by jellyfish. A crystal wall eleven meters high and 42 meters long, filled with twelve tons of cut crystal, leads directly into the depths of Swarovski Crystal Worlds.
Jim Whiting’s Mechanical Theatre – a wonder of technology
The Mechanical Theatre plays with opposites: the human and the technological, the bizarre and the aesthetic. Trapped in a corset as a child due to illness, the artist Jim Whiting developed a fascination with mechanics, and so in his installation he puts on a fashion show out of the ordinary, using technology from Swarovski workshops.
The Crystal Dome – a wonder of nuances
The centerpiece of Swarovski Crystal Worlds is the Crystal Dome. Built in line with the construction principles of a geodesic dome by Buckminster Fuller, the Crystal Dome with its 595 mirrors gives the viewer the feeling of being inside a crystal. The multi-faceted walls refract sound and light many times over – only gradually revealing hidden works of art.
Silent Light – a wonder of light
Crystal is especially fascinating when it is like ice – sparkling, cool and mysterious. In “Silent Light” by Tord Boontje and Alexander McQueen, crystal takes on the primeval form of rough icicles and is reminiscent of a bitingly cold, moonlit winter’s night.
The Crystaloscope – a wonder of color
In this room, the visitor has time to relax, lie back, and enjoy the crystal formations of the world’s largest kaleidoscope, while marveling at its relaxing crystal with 444 facets, and to trust in Peter Mandel’s philosophy that pause for thought has a healing effect.
The Crystal Theater of Susanne Schmoegner – a wonder of fantasy
The curtain ascends on a theater of dreams. Everything seems possible in Susanne Schmoegner’s world of intense color: The sun dances with the moon, plants eat crystals that turn into butterflies. The Crystal Theater invites viewers to use their own imagination and to come up with their own interpretations of its uplifting and highly symbolic scenery.
Crystal Calligraphy – a wonder of expression
The expression of light is non-verbal, universal, and international. The dynamic, rhythmic sweeps of the glass artist Paul Seide are understood throughout the world. Barriers are lifted in this homage to communicating – and of course to Charles Baudelaire’s famous poem “The Lovers’ Wine.”
The Ice Passage – a wonder of illusion
Accompanied by spooky creaking and jangling, the path leads through a dark room – but every determined step leaves a trail of crystals and conjures up an illuminated atmosphere. Oliver Irschitz sends visitors into an adventurous installation in which everyone becomes an artist. At the end of the Ice Passage, a particularly special stele awaits the visitor; built by a Swarovski craftsman, it represents the finest art of crystal-cutting and deserves close inspection from all angles.
The Gallery – a wonder of variety
The Gallery is a source of bubbling inspiration fed directly by the masters of this world: Here, the exhibition of works from the archive of Swarovski Crystal Worlds is constantly revolving – a comprehensive collection of works by renowned masters like Gustav Klimt, Marc Chagall, or Joan Miró is presented in spectacular displays that show the changeability and variety of modern art. The Gallery is currently featuring two exhibits: FAMOS, by the Russian duo The Blue Noses, whose satirical art is captured in marvels of crystalline beauty, and “Transparent Opacity,” an installation created by Israeli artist Arik Levy – a veritable mise-en-scène in crystal of varying shape and dimension.
The Giant’s Belongings – wonders of the Giant
The fable of a friendly giant who traveled the world, invented by André Heller in his childhood, is omnipresent in his underground realm. His walking staff, his ring, his gloves, and his accordion accompanied the Giant on his travels until he decided to return home and protect his realm.
La Primadonna Assoluta – a wonder of harmony
In a memorable performance in the Crystal Dome, the world famous soprano Jessye Norman sang the final aria “Thy hand, Belinda” from Henry Purcell’s Dido and Aeneas. The virtuosity and beguiling emotionality of her voice is captured and carried by a giant natural mountain crystal from Madagascar.
Poseidon’s Puzzle – a wonder of the waves
In the azure world of Poseidon, god of the sea, sparkling sea figures lie hidden between the glistening avant-garde waves and layers. Subtle sounds and unreal beams of light accompany visitors on this brief mystical dive.
55 Million Crystals by Brian Eno – a wonder of infinity
In an age of high-definition monitors and powerful computers, Brian Eno does not consider an original work of art something bound to an immovable, physical object. Instead, he sees a unique masterpiece in each and every passing moment. This is the spirit of “55 Million Crystals,” a hypnotic experience of music and colors constantly, yet barely noticeably, changing without ever repeating itself.
Reflections – a wonder of the world
Walking through the spiral of these Chambers of Wonders is almost like sleepwalking. 48 polygons and 300 facets hold fragments of pictures like snatches of thought. Drawings, illustrations and animations explain the historical significance of crystal, its influence on society and its role in nature, culture, science, and religion – all around the world.
The Crystal Forest – a wonder of the elements
Nature and technology are considered opposites – but in the work of Fabrizio Plessi, they become equal partners in an exciting symbiosis. Each of the natural tree trunks is a wooden home to a video installation displaying a gripping interplay of the elements – fire, water, and crystal. As visitors leave the Chambers of Wonder, the jellyfish “Leviathan” by Thomas Feuerstein says goodbye with its mystical lighting.